π± Official Army JROTC Social Media Pages
π Rules of Engagement
- Be Engaged: Respond to comments and messages
- Be Professional: Reflect Army values
- Be Public: Use publicly accessible accounts
- Be Official: Link to valid Army or .edu sites
- Be Transparent: Moderate with public notice
- Be Secure: No PII, HIPAA, FOUO, or classified info
- Be Appropriate: No profanity, drugs, alcohol, or sexual content
- Be Legal: Respect copyright and trademarks
- Be Neutral: No endorsements
- Be Apolitical: Avoid political content
π Content Standards
π‘ Content Ideas
- Outstanding Cadets & Cadre
- JROTC Opportunities
- JROTC Alumni
π§ THINK, TYPE, POST
- THINK: What message am I sending?
- TYPE: Are captions engaging and aligned?
- POST: Does it show dignity and respect?
π Accounts to Tag
Facebook
@U.S. Army Cadet Command (ROTC)
@Army JROTC
@GoArmy
@USAREC
Instagram
@armyrotc
@usarmy
@goarmy
@armyjrotcofficial
π Hashtags
#ArmyJROTC
#LeadershipExcellence
#RaiderChallenge
#FitnessFriday
π§ Request hashtag approval: usarmy.knox.usacc.mbx.hq-pao@army.mil
π‘οΈ Branding Guidelines
- Do not alter official logos
- Do not use logos for fundraising
- You may use the βclassicβ logo for thumbnails, profiles, and educational materials
Download the JROTC Logo:

Army JROTC “Classic” Logo
π― Marketing Resources
π Downloadable Materials
π’ Talking Points
- JROTC builds citizenship, leadership, and teamwork
- Cadets are not required to join the military
- JROTC is a federally funded elective program
- Instructors are retired Army personnel with teaching credentials
πΈ Visual Assets
π§βπ« Instructor Recruiting
- Visit Instructor Vacancies for open positions
- Share the link with retired Army personnel and educators
- Highlight benefits: teaching, mentoring, community impact
π£ Outreach Tips
- Use social media to promote vacancies
- Engage local veteran groups and military associations
- Coordinate with school districts and HR departments
πͺ Alternative Events
- Host virtual open houses or webinars
- Organize community service projects
- Partner with local organizations for joint events
- Use digital platforms to showcase cadet achievements
π οΈ Planning Resources
- Event templates and checklists available on the portal
- Coordinate with USACC PAO for promotion
- Submit event recaps to JROTC News
π± Official Army JROTC Social Media Pages
π Rules of Engagement
π Content Standards
π‘ Content Ideas
π§ THINK, TYPE, POST
π Accounts to Tag
Facebook
@Army JROTC
@GoArmy
@USAREC
Instagram
@usarmy
@goarmy
@armyjrotcofficial
π Hashtags
#LeadershipExcellence
#RaiderChallenge
#FitnessFriday
π§ Request hashtag approval: usarmy.knox.usacc.mbx.hq-pao@army.mil
π‘οΈ Branding Guidelines
Download the JROTC Logo: